Common sense of window display models

Themed window is an art gallery in a modern city and a direct way for businesses to create brand effects. The window is the external temperament of the brand. It depicts the image of the brand, conveys the civilization of the brand, and promotes the energy of the brand. Compared with other publicity methods, the window can reflect the style and function of the product more intuitively, vividly and truly, giving people a more intense visual impact. Generally speaking, in the theme window planning, there are the following basic elements:

First, determine the obvious theme: a successful window design is like a well-thought-out article, every detail must serve the theme. A pose, a bunch of lights, and the same props, each seemingly simple and some carefully equipped, participate in dense humanistic care and artistic flavor, and then merge into a harmonious whole.

second. Choose the appropriate expression method: The expression method is also an important factor in window planning. Since the determination of the theme is just a kind of thinking, it is necessary to use an appropriate expression method to convey this kind of thinking to customers. It can be said that the theme can only be recognized by the customer, and the cooperation with the appropriate expression method can move the customer.

third.Fully express the characteristics of the brand: All plans are derived from the characteristics of the brand. Catch a few key points in the brand characteristics and express them, you can achieve an excellent visual communication effect. Clothing display must rely on relying on props - window display models. It can be divided into:

Simulation model dummy - like a real person, suitable for window display, main display in the store, and display and display that require building air.

Sculpture model dummy - the image is similar to art sculpture, with black, color, gray and other colors, which is abstract and cold, and does not have the same sense of life as the simulation model dummy.

Abstract mannequin dummy - with only the measurements of the human body, or even just the layout of a general hanger, this kind of mannequin is interesting, suitable for expressing and excelling in popular clothing.

Standing bench - a type commonly used by garment processing companies. It is made of fiberglass or paper, covered with a thicker cloth, in off-white or black, and made of wood or stainless steel at the top and bottom. Often used to try on samples. Store display is not much use.

Adjustable stand - Unlike the torso avatar, the adjustable stand is very easy to wear and change clothes, and it is easy to integrate into the store no matter where it is placed.

Questions and propositions we are facing now:

1. What is our window theme?According to normal habitual thinking, our production of models only depends on whether the customer judges a single model entity or not, and does not mind the civilization or variability of the customer's window theme. In fact, such an operation method is proved to be wrong. Each company has its own operating ideas and clothing characteristics. Our model planning or production is based on these two points.

2. The planning limitations of the window.

A question we overlooked: What is the actual length and width of the window of the Jindeli Model Factory? And this scale largely determines the original planned placement of the model, which has a considerable impact on the overall role of the model. We can see that the general window is divided into one side/two sides, the bottom orientation of the single side window is about 80 cm long and 50 cm wide, and the space occupied by one set is about 0.5 square. Then the front and back superimposed model display method is very difficult to use in practice.