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Design techniques for the display of clothing window props

2022-01-21 14:27:45

There are many ways to design the window. According to the size of the window, we can make different combinations and designs of the window. The small window is the epitome of the big window. As long as you grasp the basic planning rules of the window, you can calmly deal with the planning of some large windows. Next, let's take a look at the detailed information.

At present, the storefronts of the main stores of most domestic clothing brands are mainly single facade and two facades at the terminal of the shopping mall, and the size of the window of the clothing model manufacturer is basically between 1.8-3.5 meters. This kind of small and medium-sized window is basically a display method of two or three models. Therefore, according to this actual situation, this paper focuses on the basic combination method of window composition by taking three mannequins as an example.

1. Basic combination method:

Model props and clothing are the most important elements in the window. A very concise window will also have these two elements. At the same time, these two elements also determine the basic structure and shape of the window. Therefore, clothing model manufacturers learn how to display the window. You can start with the combination of mannequins.

Different combinations and changes of mannequins will produce distance, response and rhythm. Different placement methods will give people different feelings.

While changing the placement and combination of the mannequins, we can also get more interesting changes by changing the outfits on the mannequins. In addition, for the clothing that appears in the same window, we generally choose the same series of clothing, so that the color and design style of the clothing will be more harmonious, and the content will be more concise. In order to make the window more rich, we also need to adjust the length, size and color of this series of clothing.

The combination of mannequin and clothing, there are the following basic combination methods:

a. The distance is the same and the clothes are the same.

In this way of placing, each model adopts an equidistant method, which has a strong sense of rhythm. Because the clothes worn are the same, it is more eye-catching. Suitable for promotional activities and branding of casual wear. The downside is that there is some monotony. In order to change this situation, a common practice is to move the position of the mannequin. Or change the clothing on the mannequin to adjust. Both changes will bring a whole new feel.

b. The distance is different and the clothes are the same.

As the distance between the models is changed, a sense of rhythm of the music occurs, although the clothes are the same, it does not feel monotonous, giving a neat aesthetic.

c. The distance is the same, but the clothes are different.

In order to solve the above monotonous placement problem, we can change the clothing on the model to obtain a new clothing combination change. Due to the change of clothing, this combination has another interesting change in the rules.

d. The distance is different and the clothing is different.

This is the most commonly used method of clothing placement in our window. Due to the changes in the distance between the models and the clothing, the entire window has a lively and natural style.

e. Add some small props and costumes to make the picture more changeable.

2. A comprehensive combination of changes:

Window display After grasping the basic display method, the next step is to consider the planning changes and combinations of the entire window.

The design of the window is generally based on the principle of plane and space composition, and firstly, the composition methods such as symmetry, balance, response, rhythm, and comparison are used to carry out different ideas and plans for the window. At the same time, according to the different clothing styles and brand civilization of each brand, the planning of the window also shows a variety of scenes. In fact, the design style of the window is difficult to classify them strictly, because some windows will use several design elements. Here, in order to allow us to understand the changes in the style of the window more clearly, two typical and common planning types are introduced as follows:

a. Seek to reconcile beautiful rhythm:

This kind of window is looking for a more elegant style. The design of the window pays more attention to the rhythm of the music. The design of the mannequin window is mainly through the combination and placement of the elements of the window to create a beautiful sense of melody.

The design of music and window display is the same. The change of music rhythm in the design of the window is reflected in the distance between the mannequins, the placement method, the color depth and area of the clothing, the interspersed upper and lower positions, and the direction of the lines in the window. A good furnisher is also a person who has a deep understanding of the placement and rhythm of various elements in the window.

The window uses a combination of red and brown. From the length of the clothing and the control of the size of the red area, the decorator has demonstrated a good rhythm control ability. Starting from left to right, the area of red clothing varies from time to time, and the clothing is displayed in normal ways, as well as those tied around the waist, followed by red skirts and red shoes. After a series of combinations and placements of costumes and props, the decorator touches the customer's vision like a magician, and the different changes in the direction of the models make this window with only two main colors appear richly changed.

Keep the dressed mannequins away from the white mannequins. Endowed with the rhythm of music, the curve of the set is like waves and wind, and the whole window gives a very expressive feeling.

b. Seek a peculiar and exaggerated sense of impact:

Visual impact. In this method, the most common method is to put the model's shooting poster into an extra-large scale, or to repeatedly place some objects to create a quantitative visual impact. Plastic mannequins or put something unconventional together to wait for the attention of pedestrians.

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