The design of handbags generally requires simplicity and elegance. For handbag design, the front of the handbag printing process is generally dominated by the company's logo and company name, or the company's business philosophy. The impression of the company or product can get a good publicity effect, and the printing of handbags has a great effect on expanding sales, establishing a brand, stimulating purchase desire and enhancing competitiveness. For the premise of the design and printing strategy of handbags, the establishment of corporate image has an important role that cannot be ignored. As the basis of design composition, it is very important to grasp the psychology of form. From the perspective of visual psychology, people hate monotonous and uniform forms and pursue various changes. The printing of handbags should reflect the distinctive characteristics of the company.