Product image models are the darlings of the modeling and advertising worlds and even the corporate world. There are hardly any flaws in their image. When people see their appearance in an advertisement, they can almost simultaneously associate the brand of a certain product; the performance of the product image model in front of the camera should not be overly warm or overdone. The harmony and unity of spirit, emotion and form, and the innocence and clarity of image connotation are the higher skills pursued by professional models. In China, due to skill and level issues, product image models have not been widely used in advertising, but they have been widely used in auto shows, computer exhibitions, beer festivals, jewelry auctions and other occasions.